April 2016

Architecture, Grafik Tasarım, Makale

BÜTÜNCÜL KURUMSAL KİMLİK STRATEJİSİNDE MİMARİ TASARIMIN ÖNEMİ

The Importance of Architectural Design in Integrated Corporate Identity Strategy

ADDUADDU aimsaims to createcreate anan interdisciplinaryinterdisciplinary solutionsolution environmentenvironment throughthrough itsits projectsprojects andand communicationcommunication channelschannels withwith itsits surroundings.surroundings. ItIt seeksseeks toto achieveachieve thisthis byby integratingintegrating spatialspatial andand architecturalarchitectural design,design, industrialindustrial design,design, wearablewearable technology,technology, andand publicpublic art.art. InIn thisthis regard,regard, itit isis establishedestablished toto facilitatefacilitate thethe interactioninteraction ofof architecturalarchitectural designdesign withwith thethe entireentire creativecreative industries.industries.